Fido Dido
xx/xx/xxxx
Additional fees and taxes not included.
Minimum Amount
There may be differences in the actual amount of payment due to currency exchange fees, etc.
For exclusive contracts, please contact us.
세븐업의 바로 그 캐릭터 ! 피도디도
‘피도디도’는 IP 홀더가 외국에서 커뮤니케이션을 해야하는 관계로 승인에 시간이 걸릴 수 있습니다.
That very character from 7UP! Fido Dido
Due to the IP holder needing to communicate overseas, the approval for ‘Fido Dido’ may take some time.
There’s a cute boy character with lightning-struck hair. He was born by chance on a restaurant napkin in New York in 1985. Cartoonist Susan Rose doodled him, and creator Joanna Ferrone came up with his name. That name was “Fido Dido.” The character was, in essence, a collaboration between the two. They started by selling T-shirts with the character on them, which became a huge hit. This led to a formal contract with a professional company to manage the character, turning it into a commercial success.
Above all, his destiny changed when he met 7UP (Pepsi’s carbonated beverage brand). Fido Dido made his debut as the main character in TV commercials and quickly gained global popularity. He played the biggest role in increasing 7UP’s brand awareness and enjoyed his golden age for about 4 to 5 years starting in 1990.
However, after his heyday, 7UP disappeared from some Asian markets, and the character also seemed to fade from view. But recently, Fido Dido made a comeback through a reunion with 7UP in Egypt, becoming the face of a global campaign. It was a perfect match to celebrate the 90th anniversary of 7UP’s legacy. Once again, it became clear that Fido Dido and the 7UP brand are a perfect pair.
In March 2019, Fido Dido returned with his signature playful and quirky vibe—just like the lemon-lime taste of 7UP—still sporting that lightning-bolt hairstyle. Although he didn’t achieve the same level of popularity as in the 1990s, he successfully sparked nostalgia among the public. The slogan for this global campaign was “Feels good to be you.” Below is the main visual from the campaign in Egypt.
An exclusive contract for clothing, hats, and bags has been signed through Witzshop.
2 people have used this.
Procedure
- Provide details for the Designated Product: Enter the ‘Product Name’, choose the ‘Usage Period’, and input the ‘Recommended Retail Price’ and ‘Production Quantity’.
- Click the 'Use Now' button, review the payment information, and click 'Confirm'. The payment amount and virtual account number will be sent to you.
- After completing the payment, you will gain access to the 'Style Guide' for the brand you purchased.
- To request approval, click the 'Request Approval' button, review the payment details, and click 'Confirm'. The payment amount and virtual account number will be provided to you. After payment, submit the 'IP Usage Plan' to request approval.
- Once payment is made and the 'IP Usage Plan' is submitted, approval from the licensor will be processed. Upon approval, you will be granted access to the 'Style Guide'.
- After viewing the 'Style Guide', a certificate from the licensor or WITZ Shop will be sent to your address (unless certification is not required).
- Starting from the day after payment is completed (and approval is obtained from the licensor, if applicable), production and sales of the purchased quantity are permitted during the 'Usage Period'.
- Once sales have begun, visit 'Purchase History' and click the 'Progress Report' button to submit a shopping mall sales link or offline sales photos to verify the genuine use of the brand.
Usage Period and Contract Terms
- The 'Usage Period' can be selected for 3, 6, or 12 months as designated by the licensor, and it can be extended.
- If all products are sold within the 'Usage Period', the contract will conclude. After reporting the completion of the contract, if additional production is required, an additional payment will be necessary.
- If you need to extend the sales period for inventory items, you must either repurchase the same brand or contact us directly for further assistance.
- Once payment is completed (and approval is obtained from the licensor, if applicable), and the Style Guide has been accessed, cancellations and refunds are no longer possible.
- If the Style Guide file is applied to the product without modification, no further design confirmation process is required.
- If the desired images are not included in the Style Guide, a separate design inquiry must be made.
- Refunds are subject to the terms outlined in Article 20 (Refunds) of our Terms of Service.
Fido Dido
xx/xx/xxxx
Additional fees and taxes not included.
Minimum Amount
There may be differences in the actual amount of payment due to currency exchange fees, etc.
For exclusive contracts, please contact us.
